Why did the Georgia DOT add State Farm as a sponsor of the HERO program?
As the need for additional funding sources increased, Georgia DOT staff and State Transportation Board members began aggressively pursuing strategies to effectively overcome budget challenges. The FHWA supports program sponsorship and Georgia DOT officials researched similar highway response programs in other states. State Farm was awarded the sponsorship rights over other RFP respondents and will pay the Department $1.7 million per year for the next three years. All monies received will be used to support the HERO program. In addition to insuring approximately 1 out of every 4 cars in Georgia, State Farm is a leading advocate for safer roads and provides ongoing support of auto safety initiatives through partnerships with automotive safety organizations as well as financial and operational resources.
