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Why did the continuity announcers have to go on BBC Radio Scotland?

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Why did the continuity announcers have to go on BBC Radio Scotland?

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Continuity announcers used to read some of our radio bulletins. Now they are all read by journalists. We are following a principle that it’s best for journalists to read news bulletins – a change we made on telly a while back. It brings us into line with working practices in nearly every other radio station. I believe it sounds good with experienced professionals like Bill Whiteford, Gary Robertson and Isabel Fraser reading the main bulletins. It also saves money. 9. How about a midnight talk show on BBC Radio Scotland? To beat talkSPORT’s post-midnight talk shows? Good idea. Well worth considering. The downside would be that audiences are pretty small on radio at that time of night. 10. How obsessed are you with the ratings between Reporting Scotland and Scotland Today, and how frustrating has it been having to deal with the technical glitches that have frequently bedevilled Reporting Scotland? It is our duty to pay very close attention to audience figures and to listen to what the au

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