Why did the brand name change to Arbonne Cosmetics?
Arbonne Cosmetics evolved from Arbonne’s commitment to beauty with benefits and a strong skin care heritage. Re-branding the line and predominantly featuring “Arbonne” in the product line name brings more brand awareness to Arbonne and establishes the company’s place within the premium cosmetics industry. Q: How did you determine which products to continue or discontinue for Arbonne Cosmetics? A: To determine the right product offerings for Arbonne Cosmetics, the Arbonne Product Marketing Team conducted an extensive analysis of cosmetics market data to include: cosmetics sales information, shade sales and research, and competitive marketplace evaluation. Arbonne also worked closely with professional makeup artists to ensure the new Arbonne Cosmetics line offered the ideal products for a comprehensive line. Q: How did you determine the right shades for Arbonne Cosmetics? A: To determine the right shade offerings for Arbonne Cosmetics, the Arbonne Product Marketing Team conducted an exte
