Why did Strauss Brands choose the Limousin breed to use in the Free Raised program?
Strauss Brands began testing small groups of cattle representing several breeds. The Limousin-influenced calves hit all the desired marks. An exciting bonus came with the results from consumer taste panels that ranked the Limousin veal product first in 26 of 28 tests conducted. The unique combination of color, taste and tenderness made the Limousin breed an easy choice. 4. What is the supply-development plan for the Free Raised program? Strauss Brands has assigned two of its procurement personnel, John McGinn and Ray Krones, to work with Five Star Cattle Systems and the North American Limousin Foundation (NALF) to identify potential suppliers. They first must identify commercial cow-calf producers with all-natural, Limousin-influenced calves for sale. They then will gather demographic information about calving season and calf availability to provide a constant, year-round supply. 5. What are the requirements to supply cattle for the Free Raised program? All calves are required to meet
