Why did SSP choose Burger King as its franchise partner?
We have enjoyed an extremely successful partnership with Burger King for nearly ten years. It shares the same values of high quality food, great employees and listening to what the customer wants. The main appeal about Burger King is the food. The flame grilling and 100 per cent beef used in its sandwiches are superior to the competition and gives Burger King a distinct edge. The name also gave us credibility with our clients where we operate in the travel environment and meet the needs of our customers. With regular meetings for all levels, from franchise principles to multi-site managers, we have worked with Burger King across all aspects of the business and as a result it is a true joint effort – a real partnership.
