Why did Shell launch “Shell Gasohol 95 quality guarantee” campaign?
Even though Gasohol 95 is 1.50 baht per litre cheaper than gasoline 95, the number of Gasohol 95 users is still only 30% compared to 70% who use gasoline 95. This is because most customers have little confidence in Gasohol 95. Shell has over 25 years of experience in the global Gasohol market in countries such as USA Brazil and Sweden. Shell is a leading retailer of Gasohol in the world offering trouble-free motoring to millions of customers every month. We have full confidence in the product quality control process and can, thus, offer such a guarantee. We believe this campaign will give a correct understanding to motorists and, as a consequence, a greater number would turn to Shell Gasohol 95. The launch of this campaign can be of a support to a government policy in motivating motorist to use Gasohol in order to cut down oil imports at the time where oil price is hiking. Shell Gasohol 95 is 1.50bht/ltr cheaper than ULG 95. You can fill up Shell Gasohol 95 at service stations nationwi
