Why did SAP decide to purchase Business Objects?
By acquiring Business Objects, SAP seizes a significant opportunity and market-leading innovation with the right partner, at the right time, and in the right market: the market segment in support of business users. SAP has identified this market as the third component of its growth strategy, having successfully introduced two key growth drivers: the industry-first business process platform and a new midmarket volume business. SAP and Business Objects now embark on a road map to transform their wide lead in the market of software for business users into leadership in the emerging market for business performance optimization.
