Why did Salem become the center of the witchcraft tourist trade when the actual events took place in what is now the Town of Danvers?
Salem Village (Danvers) was ground zero of the witchcraft events of 1692, with virtually the entire 500 person population involved. Salem Town (Salem), though they had several accused witches who lived there and had the formal trials there, escaped the social and religious maelstrom that followed. When witch times were over, Salem Village didn’t want to be reminded of those dark days. When the Village became independent in 1752, it was given the new name of “Danvers” and their association with the witchcraft was happily obscured. By the late 19th century, Salem became a tourist destination and the witchcraft events took on a caricature of a non-threatening witch riding a brookstick and wearing a conical hat.