Why did Sainsburys develop the Active Kids scheme and what benefit does it have?
With the continued national debate surrounding physical activity amongst school children, Sainsbury’s developed a campaign in 2005 that aimed to inspire pupils and teachers alike to get more active. The Sainsbury’s Active Kids scheme delivers real benefits in the form of equipment and coaching, that go beyond the traditional curriculum based sports and PE lessons, for all types of schools, nurseries and Scout and Guide groups, and for all ages and abilities.
