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Why did Pursuit Sports change its name to a trademarked name of Traxstech Corporation?

April 26, 2017corporation pursuit Sports trademarked traxstech

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Why did Pursuit Sports change its name to a trademarked name of Traxstech Corporation?

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1A We felt the name change better represented the expanding product line and future growth expected from us. This not the result of a buyout or merger. The same people, product and quality are still here.