Why did Potlatch change to using a real estate broker for the sale?
Using a broker presents a number of benefits to the bidders and to Potlatch. The benefits to the bidder include a higher level of information, oversight of the sale/purchase process by real estate professionals and a streamlined and more convenient transaction. Potlatch benefits by having professionals handling all aspects of the transaction and allows Potlatch staff to work on those areas they know best.