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Why did PNC start tabulating the Christmas Price Index?

April 26, 2017christmas index PNC price tabulating

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Why did PNC start tabulating the Christmas Price Index?

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It all started 26 years ago as a way to engage clients of PNC’s predecessor, Provident Bank, during the traditionally light holiday weeks. What hatched as the creative brainchild of the bank’s then chief economist has since grown into one of PNC’s most popular and anticipated economic reports.