Why did Pepsico discontinue Crystal Pepsi and will they bring it back?”
Caffeine-free and clear, PepsiCo released Crystal Pepsi to its U.S., Canadian and Australian markets between 1992 and 1993. With the tagline, “You’ve never seen a taste like this,” PepsiCo marketed their product as a healthier alternative to other traditional soft drinks and promoted Crystal Pepsi in a series of television ads to the tune of Van Halen’s “Right Now.” Consumers bought in – at least at first – but the fad faded quickly. We think PepsiCo should give its clear soda another chance. While it has yet to be seen whether the city of Calgary can rebrand itself and replace its traditional “Cowtown” image, Global News takes a look at some of the most notorious branding failures ever. New Coke One of the most notable failures is Coca Cola’s 1985 introduction of “New Coke.” The brand, promoting a tweak of the flavour of the classic soft drink, was launched with great fanfare after two years of product testing and research. Public reaction was terrible and the brand was pulled from th
