Why did Neustar decide to use i-names?
Neustar uses XRI and i-names because it is built from the ground up to be a user-centric identifier. User-centric means that you the user are in charge vs. a web site or service vendor. Each i-name contains a rich set of meta-data that describe services that are used by that i-name. This meta-data is described in a standardized XML document called an XRI Resource Description Service (XRDS). An XRDS document can contain any number of services that provide function to the i-name. The community i-name that we have provided to you contains up to two services initially. It contains an authentication and/or an authorization service end point. In the future we plan on allowing you to add your own service end points. Service end points allow for your services to be federated and distributed to any number of service providers. For instance authentication in a federated model splits the user id from the password. In traditional web sites the user id and password are stored locally. In this model