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Why did Networks In Motion decide to enter the European market?

April 26, 2017decide enter European market motion Networks

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Why did Networks In Motion decide to enter the European market?

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While consumers are quickly adopting mobile phone navigation in North America, and there are several million paying subscribers, NIM sees tremendous opportunity in Europe. Research firm Berg Insight forecasts that revenues from mobile LBS in the European market will grow by 34 percent annually to reach EUR 622 million (approximately $809 million USD) in 2010. In addition, the firm forecasts there will be 18 million users subscribing to location billing plans, and navigation will account for 48 percent of mobile LBS revenues by the same year.