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Why did Mitsubishi Motors Corporation choose Covisint instead of developing its own individual marketplace?

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Why did Mitsubishi Motors Corporation choose Covisint instead of developing its own individual marketplace?

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We are convinced that Covisint will generate savings potentials for all participants by developing and using standards for data transfer and other forms of communication. We also hold the opinion that this will support the common use of new internet-based technologies in our industry. Covisint is a marketplace aimed at the entire automotive industry. It acts as an independent company, independent of its shareholding participants. Exchanges of any kind of sensitive information, in any form whatsoever, between the participants is technically impossible and restricted by cartel laws.

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