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Why did Microsoft decide to launch WGA Notifications?

April 26, 2017decide launch Microsoft notifications WGA

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Why did Microsoft decide to launch WGA Notifications?

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Microsoft is enhancing the WGA program to improve awareness of the value of genuine Windows and to help level the playing field for its honest partners. Every year, millions of consumers and businesses are hurt by counterfeit software that they have acquired unwittingly, and many legitimate resellers have difficulty competing with artificially low prices offered by software pirates.