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Why did Microsoft decide to launch the WGA Notifications pilot?

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Why did Microsoft decide to launch the WGA Notifications pilot?

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Since Microsoft launched WGA worldwide last July, more than 150 million systems have been validated. To build on this success, and to drive greater awareness of the value of genuine Windows, as well as helping to level the playing field for its honest partners, Microsoft is enhancing the WGA program with the new Notifications feature. Every year, millions of consumers and businesses are hurt by counterfeit software which they have acquired unwittingly, and many companies that license legitimate software have difficulty competing with low prices offered by software pirates.

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