Why did Michelle Phillips gave an overview on Floridas Freshwater Frontier and how many attended the meeting?”
LAKE PLACID – The suggestions made during a regional tourism meeting included newer concepts of social media and niche marketing as well as the tried-and-true things of simply listening and having a cup of coffee with a guest. Approximately 80 people attended the event, sponsored by Florida’s Freshwater Frontier, at the Lake Placid Camp and Conference Center on Wednesday. Michelle Phillips, tourism coordinator for Florida’s Freshwater Frontier, gave an overview of the organization and highlighted what it has been doing. Phillips mentioned a couple of statistics showing the huge economic impact tourism has on the state. In 2007, total tourism spending in Florida was $65.5 billion, with $3.9 billion in total sales tax revenue. More than 900,000 people are directly employed by tourism in Florida. A total of 82.5 million people visited Florida last year. John Scherlacher, tourism director for the Highlands County Visitor and Convention Bureau, talked about diversifying and finding ways to
he suggestions made during a regional tourism meeting included newer concepts of social media and niche marketing as well as the tried-and-true things of simply listening and having a cup of coffee with a guest. Approximately 80 people attended the event, sponsored by Florida’s Freshwater Frontier, at the Lake Placid Camp and Conference Center on Wednesday. Phillips mentioned a couple of statistics showing the huge economic impact tourism has on the state. In 2007, total tourism spending in Florida was $65.5 billion, with $3.9 billion in total sales tax revenue. More than 900,000 people are directly employed by tourism in Florida. A total of 82.5 million people visited Florida last year. John Scherlacher, tourism director for the Highlands County Visitor and Convention Bureau, talked about diversifying and finding ways to do more with less.
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- Why did Michelle Phillips gave an overview on Floridas Freshwater Frontier and how many attended the meeting?"
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