Why did Melvita pick Newport Beach for its third U.S. store?
A. Newport Beach consumers, like those in our other two locations of San Francisco and Seattle, are savvy and educated about what makes a quality beauty product. People in Newport Beach understand the importance of organic in food farming and in their diets … They want to lead more organic lifestyles. Q. Since you’re new to the U.S., how do you market to consumers? A. Our major goal in the next months is to build brand awareness and to build partnerships with organizations that we feel share our values and commitments to nature, biodiversity, sustainable development and fair trade, to name only a few. We have supported Nature in the City in San Francisco by donating 10 percent of our proceeds from our sales of shampoos, shower gels and soaps during the first two months of our being open. We are looking into how to support the beekeepers in the Seattle area as they struggle with severely declining bee populations. Of course, now on our agenda is to find who we can partner with in the
