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Why did LizardTech move to a data cartridge model?

cartridge Data lizardtech model
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Why did LizardTech move to a data cartridge model?

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LizardTech was looking for a more value-based pricing structure. Cartridges make the software less expensive to get started with and users can pay only for the amount of data they encode. In fact many customers such as state and local government may never need to purchase a cartridge.

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