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Why did Lance decide to merge (with appropriate approvals) with Snyder’s of Hanover?

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Why did Lance decide to merge (with appropriate approvals) with Snyder’s of Hanover?

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The proposed merger will create a stronger snack food company in a very competitive snack food industry that can better grow its brands, better serve its customers and expand the distribution of our salty and bakery snacks to consumers across the country all while continuing to deliver value to shareholders.

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