Why did Kellogg create a specialized Center for Biotechnology Management?
Innovation is the foundation of Kellogg, a school that is recognized globally for the speed with which its curriculum adapts to market needs. In 2000, recruiters voiced strong demand for a program addressing the commercialization of life sciences (including pharmaceutical, biotech, medical devices and agriculture). Kellogg responded quickly by creating the Center for Biotechnology to study innovations in the life sciences and to establish a biotechnology major. The new Health Enterprise Management (HEMA) program was created in 2008 as an umbrella for the existing biotechnology and health care programs. The students now major in HEMA with a focus on products (biotech track) or services (HIM track).