Why did Jeff Bezos decide to name his company Amazon.com?
—– Bezos and his team spent a year creating their Web site and developing the database programs that they knew they would need. They hired a marketing firm to test several names for the new online company with consumers. Amazon was picked because words starting with “A” show up on search-engine lists first. What can you do when you visit Amazon.com? —–Amazon.com tries to offer the broadest possible selections while being customer-friendly and easy to navigate. Search engines make it possible to find books by author, title, subject or keyword and music by artist, CD title or song title. Reviews are provided and readers and listeners are allowed to comment on books and music as well. —–Every time a customer buys a book, Amazon.com’s computer uses the information to recommend similar books. Bezos says, “The goal here is not rampant consumerism. The idea is to use technology to capture information about consumers and their interests and match individuals with other products they m
