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Why did Invenda Corporation (formerly E-centives, Inc.) implement a reverse stock split?

April 26, 2017e-centives implement invenda corporation reverse Split stock

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Why did Invenda Corporation (formerly E-centives, Inc.) implement a reverse stock split?

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The purpose of the Reverse Stock Split is to reduce the number of shares of the Company’s outstanding common stock. The Board of Directors believes that a decrease in the number of shares outstanding is likely to increase the marketability of the Company to potential new investors.