Why did Invenda Corporation (formerly E-centives, Inc.) implement a name change?
The purpose of the name change to Invenda Corporation is to establish a brand identity that more accurately reflects the current businesses of the Company, as well as enable capitalizing on important industry trends via new business ventures the Company may enter. The name E-centives was reflective of the Company’s first product line, which powers electronic incentives (hence “E-centives”) and had commenced in 1996. Since then, the Company’s offerings have evolved and expanded, both through internal development and corporate acquisitions of four different businesses. Therefore, the name E-centives no longer accurately represents the parent Company’s broad range of offerings.
