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Why did IBM make the decision to acquire Isogon technology, versus developing a product in house?

April 26, 2017acquire decision developing House IBM isogon Product Technology versus

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Why did IBM make the decision to acquire Isogon technology, versus developing a product in house?

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Isogon has a leading technology and capabilities, proven in over 200 customer implementations, and deep expertise throughout its organization. Acquiring Isogon allows IBM to deliver an end-to-end offering to the market far more quickly than it could if it developed it internally and provides the Isogon development team access to IBM’s unparalleled suite of software components and tools to speed development of Isogon products.