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Why did IBM acquire Isogon when you already resell their products?

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Why did IBM acquire Isogon when you already resell their products?

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First, this combination enables IBM to create a solution more strategically important to customers than either company’s products sold separately. The complementary nature of our portfolios will provide an end-to-end integrated offering. Second, the acquisition enables IBM to get to market faster with an integrated solution. Third, it provides customers with the added confidence that Isogon technologies are part of IBM. Finally, it enables IBM to strategically prioritize development across the entire solution, rather than tactically expending resources on things like integration.

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