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Why did Hewlett-Packard, IBM and Seagate develop new open tape format specifications?

April 26, 2017develop format Hewlett-Packard IBM seagate specifications tape

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Why did Hewlett-Packard, IBM and Seagate develop new open tape format specifications?

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Customers, OEMs and industry analysts believe that the fragmentation in the tape industry and proliferation of formats and technologies has overly complicated customer-buying decisions. With these issues in mind, HP, IBM and Seagate have taken steps to define a technology that has led to open tape format specifications that can better serve multiple market needs and be supported by multiple suppliers.