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Why did Heartland disclose the breach on Inauguration Day?

April 26, 2017breach disclose Heartland inauguration day

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Why did Heartland disclose the breach on Inauguration Day?

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Heartland wanted to disclose the breach days earlier when investigators first uncovered the source of the breach, but legal reviews and logistics made such a disclosure impossible. We recognize from a visibility perspective that Inauguration Day was not ideal, but in the interest of transparency, we wanted to get this information to cardholders as soon as possible rather than delay further.