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Why did GenArts enter into this strategic alliance with The Foundry?

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Why did GenArts enter into this strategic alliance with The Foundry?

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The alliance provides a means by which the development teams from GenArts and The Foundry can work closely together to fully maximize the functionality of their future products. This collaboration opens the door to more seamless technology delivery as the host platform and plug-in development can be more synchronized. In addition, we recognize that Tinder and Tinderbox are both well-established plug-in suites, with a loyal customer following, and have been stalwarts in the visual effects plug-ins market for many years. We are looking forward to revitalizing the Tinder brand and delivering new products that continue to provide great value to our customers.

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