Why did Gatorade decide to drop Tiger Woods sports drink?”
Yesterday Gatorade joined the list of products that no longer want to be endorsed by Tiger Woods, even after his well-publicized apology speech. “We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.” The Tiger Woods/Gatorade brand drinks have been off the shelves since November, which was before the scandal broke, and at the time Gatorade stuck by him. But as of Friday they have joined the two other major endorsement deals to have dropped him: AT&T and Accenture ended their associations with him within weeks of the Thanksgiving debacle. Nike and EA Sports are still with Tiger though, and even restated their support after his apology last week. Other companies like Proctor & Gamble have quietly de-emphasized his presence in their marketing campaigns. The CEO of Procter & Gamble said earlier this week that he doesn’t know whether Woods will ever appear in another Gillette commercial, saying th
Soft drink brand Gatorade says it is to drop a Tiger Woods-endorsed product but said it was not related to revelations about the golfer’s private life. PepsiCo-owned Gatorade said the decision to axe the Tiger Focus drink was made a few months ago. Since the 14-times major winner crashed his car on 27 November, many women have claimed to have had affairs with Woods. There are also reports that adverts featuring Woods have vanished from US prime-time broadcast and cable TV. According to data from US media research firm Nielsen, the last prime-time advert featuring the 33-year-old golfer was a 30-second Gillette item on 29 November. That commercial was broadcast eight times during November, Nielsen spokesman Aaron Lewis said. Woods’ other sponsors include consultancy firm Accenture. He is reported to be the first sports star to be worth more than $1bn. Nike has been Woods’ biggest sponsor since the start of his career, signing its first contract with him as long ago as 1996. ‘Mentally to
Gatorade has dropped Tiger Woods’ sports drink. It’s the first major endorsement loss for the golfer in the wake of his cheating scandal and bizarre one-car crash. Gatorade released a statement Tuesday saying the move to discontinue its “Tiger Focus” drink had nothing to do with the golfer’s growing scandal and that the decision was made before Tiger’s car crash and allegations of extra marital affairs. A Gatorade spokesperson released this official statement to RadarOnline.com: “As reported last month, we decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010.
