Why did Food Standards Australia New Zealand carry out the survey?
One of the reasons the new Food Standards Code was developed was to ensure that consumers could easily interpret food labels to help them make informed choices about the foods they purchase. This quantitative survey was based on the previous qualitative focus group research we completed and published on our website in March 2002. The focus group research assessed the awareness, knowledge and behaviour of consumers in relation to food labelling issues. This quantitative survey will be used as a benchmark to measure any potential changes in consumers use or understanding of food labels that may occur over the next few years.
