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Why did Food Alliance create a grassfed certification program?

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Why did Food Alliance create a grassfed certification program?

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Rising public interest in potential health benefits associated with grassfed meats has created new market opportunities for farmers and ranchers. However, without clear standards and criteria, companies were able to use the term “grassfed” to describe some very different production systems. This made it difficult for consumers to evaluate and trust grassfed claims. In response, the USDA recently created a very narrow legal definition of “grassfed,” which focuses primarily on what animals eat. Food Alliance believes that when consumers choose grassfed meat, they want products that come from animals raised on pasture on a forage-based diet. They also want assurance that those animals have never been treated with growth hormones or antibiotics, that they have been treated humanely, and that the environment has been protected. Grassfed livestock production, done well, holds the promise of new markets for producers, positive outcomes for the environment, and healthy meats for consumers. Fro

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