Why did Ficci feel the need for this forum and how are its objectives different from that of the Indian Direct Selling Association (IDSA)?
In India, non-traditional retail is growing at an average rate of 15 to 20 per cent. It offers a big opportunity to the Indian industry as a whole. While direct selling is a form of non-traditional retailing that includes network marketing and door-to-door selling, our perspective is much wider. It includes selling throughtelevision, door to door marketing and retailing through catalogues and mailers. Any mode outside the retail environment can be part of the Non-Traditional Retailing forum. As of now, we have 10 companies that include Asian Sky Shop, Otto Burlington, Modicare, Eureka Forbes and UTV. Ficci has taken up this project because it feels that this emerging trend will be responsible for the success of many businesses and industries. Through this forum, we can educate local chambers of commerce on these form of retailing, who in turn can promote it in their region. This way, complaint redressal can be much faster. There is no legislation governing non-traditional retailing. Is
Related Questions
- After I have registered as a Volunteer Member, I can access another forum called Feel Good Sharing. What is the different between Volunteers Forum and Feel Good Sharing?
- Why did Ficci feel the need for this forum and how are its objectives different from that of the Indian Direct Selling Association (IDSA)?
- What if I feel a Direct Selling Association member company or representative/distributor has violated the Code of Ethics?
