Why did Essilor decide to get involved in developing this solution?
In a recent ECP Internet Usage & Attitude Study, Essilor and Jobson Optical Research found that many ECPs believe online purchasing is a growing trend in the eyecare industry. The research also indicated that ECPs felt they were ill-equipped to meet this challenge alone. It became clear to Essilor that an industry solution is necessary. The company realized that it had an important opportunity to help ECPs expand their existing practices beyond the traditional brick and mortar.
