Why did Dexia opt for a Prime Foundation Partnership with Vlerick?
Mr Dirk Smet: “When it comes to patronage in the broad sense of the word, our aim – as a European group – is to provide support in a number of different fields. The world of academia is one of our key areas of interest. Being a large organisation, we automatically think about topics such as management knowledge and management development. In choosing Vlerick, the School’s reputation was of course a key factor. Its international accreditations and its place in the rankings give us the assurance that it is a business school we can work with internationally.” Mr Nicolas Meire: “Our partnership with Vlerick is based on two key research areas, known as research pillars: one concerning brand management and the other within the field of HR concerning career management, strategic rewards and executive remuneration. Our collaborative relationship goes far beyond research alone, however. As a leading business school, Vlerick also gets involved as an external partner in the development of our int
