Why did Cisco purchase video company Scientific Atlanta?
Chambers: For its video expertise. We don’t acquire competitors, we acquire to move into new markets. We believe in a quadruple play that will happen in all forms of government and business’which is data, voice, video and mobility together. We’re the leaders in data, voice and mobility. What was missing is video. Video is not just about transport. It is how you make it work in a mass-volume implementation, whether it is for entertainment or for security. We announced a smaller acquisition [on March 7, of SyPixx Networks], which is about video surveillance, combining the physical and cyberworld. We approach [acquisitions] architecturally. So rather than thinking of your IP data networks as separate from your IP voice networks, think about how to pull these [elements] together in a common architecture.
