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Why did Cal Tan get rid of Choice Rewards and Co-op Advertising?

April 26, 2017Advertising cal Co-op rewards rid tan

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Why did Cal Tan get rid of Choice Rewards and Co-op Advertising?

1 Answer

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Each season Cal Tan evaluates the effectiveness of all products and promotional strategies for the season. We found that Choice Rewards and Co-op Advertising were effective at providing salon owners with assistance in their advertising and promotional efforts but many salon owners felt they were complicated, confusing, and difficult to take advantage of. Our objective this season was to create winning partnerships with salons by offering one simple program that gives salons access to unique business building items as well as product to help salons increase their retail lotion sales.