Why did Best Western choose to partner with World Vision?
Best Western looked at a number of reputable child sponsorship organisations and selected World Vision based on several factors: 1) The broad global reach of its child sponsorship program, 2) Distinctiveness, as Best Western is World Vision’s only large-scale and hotel child sponsorship partner, 3) Existing member support for World Vision, 4) World Vision’s strong brand and solid reputation within Australia and New Zealand.
