Why did AVAD choose to offer a D2B program?
Joe Piccirilli: AVAD has always been committed to offering a wide variety of products and services to help our dealers maximize their sales and profits. Two years ago at the urging of our Middle Atlantic/NY partner, Kip Dellinger, we began to interview builders to determine what prevents them from offering our technology products on a large-scale basis to their customers. From that research, and the information we gathered at the International Builders Show last January, we determined that there is a disconnect for builders in that they are aware that there are loads of hot technologies and products in our industry, but they need to learn more about them, and don’t know who can install them and integrate them into their new homes. AVAD is in the best position to facilitate a relationship between builders and installers. That was the genesis of our D2B (Dealer to Builder) program. What exactly is AVAD’s D2B program designed to accomplish? The Dealer to Builder (D2B) program is designed