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Why did Ariba acquire Procuri?

acquire Ariba procuri
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Why did Ariba acquire Procuri?

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Procuri is the best partner to help Ariba accelerate and achieve its near term business goals. By acquiring Procuri, Ariba can expand its leadership position in the marketplace, accelerate its growth, provide additional scale to its subscription software business, and strengthen its position in the fast-growing mid-market.

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