Why did Apple choose to make the original iMac “Bondi” blue rather than some other color?
The original answer published on August 17, 1998 follows: It could simply be that Steve Jobs walked into Apple one day after visiting the Australian “Bondi” beach and decided that he wanted an ocean blue-colored Mac, but more likely than not, the designers did their homework. As reported by Dynamic Graphics Magazine and the Color Marketing Group, a not-for-profit association of color designers, two colors that audiences will be receptive toward in 1999 are “Clearwater” blue which is described as “a transitional color that takes us from turquoise and teal into a more water-inspired blue” and “Alexis” blue which is “a blue with a slight green cast — picture the dark aqua color of a classic car.” “Bondi” blue seems to fit nicely between these colors. Just a coincidence? You decide. In the November 1998 issue of MacAddict there is a mini-interview with Johnathan Ive where he discusses the ongoing study of color at Apple along with the complexity of color and how it relates to texture, mat
