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Why did AOL Canada Inc. purchase RetailCanada.com?

AOL purchase retailcanada.com
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Why did AOL Canada Inc. purchase RetailCanada.com?

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AOL Canada Inc. has acquired RetailCanada.com to propel its shopping portal, “SHOP.AOL.CA” to the position of Canada’s Leading Online Shopping Marketplace. Integrating RetailCanada.com, with its infrastructure capable of hosting thousands of merchant members and its unique city specific directories, into SHOP.AOL.CA will empower Canadian Internet shoppers with the ability to easily find stores, sales, exclusive offers, coupons and contests, etc. from businesses throughout Canada that can service their area.

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