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Why did American Express develop GivingExpress Online?

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Why did American Express develop GivingExpress Online?

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American Express developed GivingExpress Online to provide its Cardmembers with a convenient way to donate to their favorite charities. American Express has partnered with GuideStar and JustGive to create this site. GuideStar provides a comprehensive database of over 1,000,000 public charities in the U.S. that are registered with the IRS. JustGive processes donations and disburses funds to charities based on donor recommendations.

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