Why did Alltech become the title sponsor of the World Equestrian Games?
Our sponsorship of the Alltech FEI World Equestrian Games 2010 was driven by our commitment to horse health and equestrianism. For 30 years Alltech has been developing nutritional ingredients that are scientifically proven to enhance equine health and performance. Its simple – Passion, Excellence and Performance; it’s what the World Equestrian Games are about and these are values we advocate. Also, the Alltech FEI World Equestrian Games showcase animals performing at their peak and our brand is all about delivering peak performance through nutrition. 2010 also sees Alltech celebrating its 30th year in business – what better way to celebrate than be involved in the most prestigious equine event in the world in our home town of Kentucky!
