Why did Adobe acquire Omniture?
Adobe’s mission is to revolutionize how the world engages with ideas and information. By combining our content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices. While we are creating significant customer value by “completing the loop” from content creation through optimization, we also expect to benefit Adobe’s own business model, accelerating both revenue and earnings growth.
