Why did a custom sign work better than radio ads and online listings?
With custom signs, your potential leasers are right outside your front gate! We soon learned that with radio ads, even people who were moving in the very near future were tuning out real estate advertisements if they weren’t interested in living in that particular neighborhood. That’s wasted advertising coverage! And while rental websites and Craigslist allow you to specify your neighborhood of choice, photographs and descriptive summaries can’t sell the way seeing the place in person can. Plus, nothing is more convenient than stopping by for a facility when you’re already just outside the door. And here is what surprised us the most: While people searching on rental websites typically are searching because they have an instant rental need, my sister suddenly had a brand new market of people touring her facility. This market was made up of people who weren’t actively searching for a new place to live yet, but since they knew their lease was running out in several months, and they knew
