Why did a custom sign work better than radio ads and internet listings?
With a custom sign, your potential tenants are right outside your front gate! We soon learned that with radio ads, even people who were planning to move in the very near future were tuning out real estate advertisements because they simply weren’t interested in living in that part of town. That’s wasted advertising coverage! And while rental websites and Craigslist allow you to specify your neighborhood of choice, pictures and descriptions can’t sell the way seeing the place in person can. Plus, nothing is more convenient than stopping by for a tour when you’re already in that neighborhood. And this is what surprised us the most: While people looking on rental websites typically are searching because they have an immediate rental need, my sister suddenly had a whole new market of people touring her facility. This market was made up of people who were not actively searching for a new place to live yet, but since they knew their lease was running out in several months, and they knew they
