Why Did a CPA Become a Marketing Coach?
I get asked that question a lot, and it never fails to make me grin. Accounting and marketing are seen as opposite ends of a spectrum. Left brain vs. right brain, analytical vs. creative, tie vs. turtleneck. The question seems to imply that I escaped my accounting box and have to work to blend in, lest I am caught and sent back and forced to wear the green visor. Of course, these stereotypes are never completely accurate. A good CPA needs to know more about business than just “the numbers”. Successful marketing requires more than just pure creativity. This is even more true in the world of small business, where owners wear many hats in addition to their marketing and accounting ones. I have always admired entrepreneurs. I admire their courage and creativity. Helping these folks achieve their dreams has always been the best part of my job, whether it was as a CPA, software developer, or marketing coach. My grandfather was a great influence in my life. He had several businesses, none of
